Privacy Policy

Effective date: April 8, 2026

1. Introduction

Bridge City Apparel ("we," "us," or "our") operates www.bridgecityapparel.co. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or make a purchase. By using our site, you agree to the practices described here.

2. Information We Collect

2.1 Information you provide directly

Name, email address, shipping and billing address, and phone number when placing an order or creating an account
Payment information (processed securely through Shopify Payments — we do not store full card numbers)
Messages and inquiries submitted via our Contact page or by email
Email address if you subscribe to our mailing list

2.2 Information collected automatically

IP address, browser type, and operating system
Pages visited, time spent on pages, and referring URLs
Device identifiers and general geographic location
Cookies and similar tracking technologies (see Section 5)

2.3 Information from third parties

We may receive information about you from payment processors, shipping carriers, and analytics providers in connection with your transactions and site activity.

3. How We Use Your Information

We use the information we collect to:

Process and fulfill your orders, including shipping and returns
Send order confirmations, shipping updates, and customer service communications
Respond to your questions and support requests
Send marketing emails if you have opted in (you may unsubscribe at any time)
Improve our website, product offerings, and customer experience
Detect and prevent fraud and unauthorized transactions
Comply with applicable laws and legal obligations

4. Sharing Your Information

We do not sell your personal information. We share information only as necessary to operate our business:

Shopify — our e-commerce platform, which processes payments and stores order data
Shipping carriers (e.g., USPS, UPS, FedEx) — to fulfill and track your orders
Email marketing platforms — to send you communications you've opted into
Analytics providers (e.g., Google Analytics) — to understand how our site is used
Law enforcement or legal authorities — when required by law or to protect our rights

All third-party service providers are contractually required to protect your information and use it only for the purposes we specify.

5. Cookies & Tracking

We use cookies and similar technologies to remember your preferences, keep items in your cart, and understand how visitors use our site. You can control cookie settings through your browser. Disabling cookies may affect some site functionality.

We use Google Analytics to collect aggregate data about site usage. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for seven years for tax and accounting purposes.

7. Your Rights

Depending on your location, you may have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information, subject to legal retention requirements
Opt out of marketing communications at any time using the unsubscribe link in any email
Lodge a complaint with your local data protection authority

To exercise any of these rights, please contact us at info@bridgecityapparel.co.

8. California Residents (CCPA)

If you are a California resident, you have the right to know what personal information we collect, to request deletion of that information, and to opt out of the sale of personal information. We do not sell personal information. To make a request, contact us at the address below.

9. Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

10. Security

We use industry-standard security measures, including SSL encryption and Shopify's PCI-compliant payment infrastructure, to protect your information. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of our site after changes are posted constitutes your acceptance of the updated policy.